BOP.in Realty, a leading real estate consultancy with over 2 lakh+ satisfied customers and a network of 500+ property experts, transformed its lead generation and customer engagement strategy using Combirds' omnichannel platform.
By integrating WhatsApp Business API, SMS, and automation workflows, BOP.in Realty built a scalable communication system—enabling seamless lead capture, nurturing, and conversion of high-intent property buyers across India.
BOP.in Realty specializes in helping buyers and investors discover the right residential and commercial properties.
With a high volume of daily inquiries, the company focuses on delivering personalized consultation and end-to-end support throughout the property buying journey.
To maintain its growth and service quality, BOP.in Realty required a powerful communication system capable of handling large-scale interactions efficiently.
As BOP.in Realty scaled operations, communication gaps began affecting lead conversion:
High Inquiry Volume: Thousands of property queries daily became difficult to manage manually
Delayed Responses: Slow follow-ups led to drop-offs of high-intent buyers
Low Engagement Channels: Traditional channels lacked responsiveness and visibility
Manual Lead Qualification: Time-consuming process to filter serious buyers
OTP Delivery Issues: Inconsistent verification experience impacted user trust
Result: High-potential leads were getting lost due to slow, fragmented, and inefficient communication.
To overcome its lead generation and communication challenges, BOP.in Realty partnered with Combirds to implement a robust omnichannel communication ecosystem—focused on reach, automation, and conversion.
Combirds enabled both promotional and transactional SMS campaigns, allowing BOP.in Realty to instantly connect with buyers and investors for project launches, offers, and critical updates. With high deliverability and instant OTP authentication, the brand achieved faster outreach and improved visibility across its audience base.
By seamlessly migrating from Tata Communications to Combirds, BOP.in Realty unlocked improved delivery rates, better cost efficiency, and access to advanced automation capabilities. This created a more reliable and scalable foundation for all customer interactions.
A WhatsApp chatbot was deployed to handle incoming property inquiries through structured conversational flows. It automatically captured key details such as budget, preferred location, and property type—instantly segmenting and routing leads to the right teams, transforming raw inquiries into qualified opportunities.
Combirds enabled rich media campaigns featuring images, brochures, and videos, along with personalized property recommendations. Retargeting interested prospects helped maintain engagement and nurture high-intent users, resulting in stronger conversion potential.
Through seamless API integrations, BOP.in Realty automated critical notifications including property alerts, price updates, site visit confirmations, and payment reminders. This ensured continuous engagement with prospects and eliminated missed opportunities across the sales funnel.
After implementing Combirds, BOP.in Realty achieved significant business outcomes:
🚀 2.5X Increase in Qualified Property Leads through automated qualification
⚡ 3X Faster Response Time with instant replies and smart routing
📈 Higher Site Visit Conversions due to timely follow-ups
📲 80%+ Engagement Rate on WhatsApp campaigns
🔐 Near 100% OTP Delivery Success Rate, improving login experience
🎯 Reduced Lead Drop-offs across the entire funnel
Marketing Manager, BOP.in
Working with Combirds has significantly improved our communication strategy, especially through SMS and WhatsApp channels. Before partnering with them, we were facing challenges like delayed lead follow-ups, low response rates, and difficulty in managing bulk communication efficiently. Combirds provided us with a seamless and reliable platform that streamlined our outreach. Their services helped us automate campaigns, improve delivery rates, and ensure timely engagement with our leads. As a result, we have seen a noticeable improvement in response quality and overall campaign performance. The team has been very supportive, responsive, and proactive in resolving queries and optimizing our campaigns. Our overall experience has been smooth and highly satisfactory. I would highly recommend Combirds to any organization looking to enhance their communication and customer engagement.
With Combirds' omnichannel communication suite, BOP.in Realty successfully transitioned from a fragmented lead management process to a centralized, automated, and scalable system.
The result: faster responses, higher-quality leads, improved engagement, and stronger conversion rates.
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